Demand Generation Specialist

About The Company

Stayf

• Product: Stayf is an infrastructure platform for corporate wellbeing. All-in-one solution for HRDs (all wellbeing data and perks) and a mobile app for employees for all wellbeing (challenges, communities, content).
• Vision: Employers have the highest leverage to improve people’s lives, considering that we spend most of our lives at work. We are building a platform to amplify this movement.
• Team: Founded by Max Zhurilo and Kirill Primaka, Max is an Oxford University alumni and founder of I Love Supersport, the largest global endurance sports school with over 60 locations. Kirill is a former venture capitalist at Peak State Ventures.
• Equity story: Pre-seed backed by institutional VCs (inc. early backer of Miro, Deel, Turing) and executives from Apple Health, Twitch, and Dentsu.
• HQ and work style: London, UK. Remote-first from day one.

About The Role

We’re looking for a driven Demand Generation Specialist to accelerate Stayf’s growth through innovative marketing campaigns.

You’ll lead efforts to drive qualified leads, collaborate on the go-to-market strategy, and execute multi-channel campaigns that build our sales pipeline in the UK and beyond.

Key Responsibilities

• Develop and execute demand-generation strategies focused on Direct Outreach (LinkedIn) and Account-Based Marketing (ABM) to drive pipeline growth.
• Build and manage targeted B2B lists for multichannel outreach using tools like Apollo.io.
• Lead LinkedIn outreach campaigns using tools like Dripify to automate and scale outreach efforts.
• Oversee email nurturing campaigns with Mailchimp and nurture leads through HubSpot.
• Create and optimise website landing pages to drive conversions from paid traffic.
• Manage paid traffic to the website and improve conversions from landing pages.
• Coordinate with the paid social media agency, ensuring alignment with demand-generation goals.
• Collaborate with Sales to optimise lead conversion into sales-qualified leads (SQLs).

What You’ll Need

• 5+ years of experience in demand generation, ideally in B2B SaaS or HR Tech.
• Proven track record in designing and executing successful demand-generation campaigns.
• Strong data-driven mindset with proficiency in LinkedIn outreach, Mailchimp, HubSpot, and paid social media management.
• Excellent communication and project management skills.

Perks

• Remote work flexibility and competitive holiday allowance.
• Share options.
• A collaborative culture that fosters innovation and growth.