Ecommerce Analyst

Company Description

GETODAY GLOBAL is an international eCommerce and trade company based in London, UK. Specializing in fashion and technology products, the company operates online platforms for the Indian and UK markets. With a focus on affordability, quality, and timely delivery, GETODAY GLOBAL LIMITED aims to meet diverse consumer needs globally.

Role Description

This is a part-time remote role for an Ecommerce Analyst at GETODAY GLOBAL LIMITED. The Ecommerce Analyst will be responsible for analyzing sales data, improving online customer experience, optimizing e-commerce strategies, and enhancing sales performance. The role involves monitoring trends, identifying opportunities for growth, and implementing strategies to increase online sales.

Key Responsibilities

• Data Analysis: Collect, monitor, and interpret data from eCommerce platforms, customer transactions, website traffic, and digital marketing campaigns to measure performance and identify trends.
• Website Performance: Analyze website metrics such as traffic, conversion rates, bounce rates, and average order value to identify areas for improvement.
• Customer Behavior: Study customer journeys, cart abandonment, and purchasing behavior to suggest improvements in user experience and product offerings.
• A/B Testing: Set up and analyze A/B tests to optimize web pages, landing pages, and checkout processes.
• Reporting: Create detailed reports and dashboards on eCommerce performance using Google Analytics, Shopify Analytics, or other relevant tools.
• Sales Forecasting & Budgeting: Work with sales data to predict future performance, create sales forecasts, and help plan marketing budgets.
• SEO & SEM Optimization: Collaborate with marketing teams to ensure the eCommerce site is optimized for search engines (SEO) and track the effectiveness of search engine marketing (SEM) campaigns.
• Inventory Management Insights: Provide analysis on product performance to optimize inventory levels and prevent stockouts or overstocking.
• Competitor Analysis: Monitor and analyze competitor eCommerce sites, pricing strategies, and customer engagement to identify new opportunities for growth.
• User Experience Improvements: Recommend improvements for navigation, website speed, mobile responsiveness, and overall usability based on data.
• Collaboration: Work with cross-functional teams including marketing, design, development, and logistics to execute data-driven changes on the eCommerce platform.

Key Technical Skills

• eCommerce Platforms:
• Proficiency in eCommerce platforms like Shopify, Magento, WooCommerce, BigCommerce, or Salesforce Commerce Cloud.
• Web Analytics Tools:
• Advanced knowledge of Google Analytics, Shopify Analytics, Adobe Analytics, or other web analytics tools for tracking traffic, conversions, and user behavior.
• Data Management & Analysis Tools:
• Experience with Microsoft Excel (Pivot Tables, VLOOKUP, Macros), SQL, Google Data Studio, and Power BI for data manipulation, reporting, and insights.
• A/B Testing Platforms:
• Familiarity with tools like Optimizely, Google Optimize, VWO (Visual Website Optimizer) to conduct A/B tests and report on outcomes.
• SEO/SEM Tools:
• Knowledge of SEO platforms such as SEMrush, Ahrefs, Google Search Console, and Google Ads for campaign tracking and keyword research.
• CRM & Marketing Automation:
• Experience with HubSpot, Klaviyo, Mailchimp, or Salesforce to track customer interactions and automate marketing tasks.
• UX/UI Best Practices:
• Understanding of user experience (UX) and user interface (UI) principles, and experience with tools like Hotjar or Crazy Egg for heatmaps and customer behavior insights.
• Inventory & Order Management Systems:
• Familiarity with tools such as NetSuite, Odoo, Zoho Inventory, or other ERP systems to track product performance and inventory levels.
• Project Management Tools:
• Use of tools like Trello, Asana, or Jira to manage tasks, collaborate with teams, and track progress on website changes and initiatives.

Key Soft Skills

• Analytical Thinking: Ability to interpret large data sets and make recommendations based on findings.
• Attention to Detail: Meticulousness in identifying issues or opportunities in eCommerce performance.
• Communication: Ability to present data and insights in a clear, actionable way to both technical and non-technical stakeholders.
• Problem Solving: Ability to identify and address operational challenges quickly and efficiently.
• Collaboration: Comfortable working with cross-functional teams including developers, marketers, and product managers.